Jacksonville, FL & McKinney, TX, JANUARY 28, 2026 — Tully, the industry-leading platform for simple and reliable athlete data capture, today announced that it has selected NLP Logix as its official AI and machine learning development partner. The partnership accelerates Tully’s AI product roadmap and reinforces the company’s commitment to building scalable, workflow‑centric sports performance technology.

Over the past year, Tully has established itself as the leading platform for consistent, high‑quality athlete data capture across youth, collegiate, and professional levels. The platform is trusted by enterprise organizations in the private performance center and franchise space, where consistent data collection and reliability at scale are essential.

Tully’s success is rooted in its simplicity. Coaches and athletes use tools designed for daily workflows, while organizations benefit from clean, consistent data that becomes more valuable as adoption grows. This approach has enabled rapid enterprise deployment, including large multi‑location rollouts where data flows seamlessly from individual sites into a unified system for organization‑wide insights.

“Our focus has always been on solving real problems for coaches and athletes,” said Michael Mancinelli, Co-Founder, Tully. “As our enterprise footprint has grown, so has the opportunity to use AI to remove friction, deepen engagement, and make our platform even easier to use. NLP Logix is exactly the kind of partner we were looking for to help us do that the right way.”

Under the partnership, NLP Logix, a Jacksonville‑based AI and machine learning consultancy, will dedicate senior engineering and data science resources to Tully’s product roadmap. The collaboration is designed to accelerate high‑leverage AI use cases that deliver immediate, practical value—rather than experimentation for experimentation’s sake.

Key areas of focus include:

  • Increasing athlete engagement through smarter, more personalized experiences
  • Reducing operational burden for coaches through automation and intelligent workflows
  • Further simplifying the Tully product experience while preserving data quality and scale

“NLP Logix has a strong track record of building production‑grade AI systems that integrate cleanly into real‑world workflows,” said Robert Brown, Chief Technology Officer, NLP Logix. “Tully has already solved a hard problem—reliable data capture at scale. That creates a powerful foundation for applied AI that actually makes users’ lives easier.”

NLP Logix brings deep experience delivering applied AI for enterprise and data‑intensive environments. The firm is known for recent high‑profile work with organizations such as AWS and the PGA TOUR, applying machine learning to complex, real‑time performance data and analytics challenges.

Together, Tully and NLP Logix aim to set a new standard for AI‑driven sports performance software—one grounded in usability, scale, and repeatable impact across organizations of all sizes.