NLP Logix partnered with AWS to deliver the first AI-powered, real-time golf commentary using Amazon Bedrock, transforming how fans experience multi-day tournaments. This innovative solution provided comprehensive, context-rich updates for every shot and player move, enhancing fan engagement and setting the stage for scalable, future-ready coverage.
Challenge
Providing fans with real-time, comprehensive updates across a large, multi-day golf tournament.
Traditional commentary often struggled to cover the vast and dynamic field of play, leaving fans feeling disconnected from some of the action.
Solution
NLP Logix partnered with AWS and the organization to leverage Amazon Bedrock’s AI-powered play-by-play commentary to automate real-time updates and analysis.
This first-of-its-kind solution in professional golf utilized generative AI to produce accurate, context-rich descriptions of every shot, player move, and key moments during the tournament.
Benefits
Working with NLP Logix and AWS, leveraging AWS Bedrock has allowed the client to build a strong foundation for enhancing the fan experience through AI-generated commentary.
- The work completed has positioned the client to enrich their coverage and better engage their audience.
- This lays the groundwork for future improvements and scalability, which will support year-over-year increases in user engagement and visits across their digital platforms as the solution is ready for public deployment.
Read this AWS blog for more insights and details on this case study/
